App Store Optimization
Hily: +41% store-listing conversion and +63% organic installs in 90 days.
- +41%
- Store-listing conversion rate
- +63%
- Organic first-time installs
- +118%
- Top 10 non-branded keyword rankings
- −24%
- Paid cost per install, from stronger store conversion
- +29%
- Registration starts from store visitors
- +17%
- Install-to-profile-completion rate
- 8
- Localized markets launched
We knew Hily was a strong product, but our store page wasn’t showing people what made it different. GrowthLaunch helped us simplify the message and build a screenshot story that felt much closer to the real experience of using the app. Within 90 days, store conversion increased by 41%, and organic installs grew by 63%. The whole process was thoughtful, collaborative and grounded in testing.
What changed
Hily already had strong market awareness, but its store listings weren’t turning that attention into installs. The screenshots explained single features. We rebuilt the listing so it communicates emotional value, safety and what makes Hily different, within the first three screenshots.
How we did it
-
1
Audit and research
A full App Store and Google Play audit, competitor analysis across the leading dating apps, keyword research and opportunity mapping, plus review and sentiment analysis.
-
2
New metadata
Rewrote the title, subtitle, short description and long description around authenticity, safety and compatibility.
-
3
A screenshot story that follows the decision
Date as you are. Meet people who match your energy. Find your type faster. Feel safer from the first message. Turn a match into a real conversation. Bold type, brand colour and human photography that stay readable in search results.
-
4
Tested and localized
A/B tested screenshots and icons, optimized the app preview video, and launched market-specific listings with localized metadata and creatives in 8 markets.
-
5
Monitored monthly
Keyword, ranking and conversion tracking every month to keep improving the listing.
The numbers
Results after 90 days
Change against the pre-project baseline.
Want this for your business?
$179 one time, both stores. Typically 3 to 7 business days.