App Store Optimization
Photosì: 2.2x organic conversion in Germany, two months after the relaunch.
- 2.2x
- Organic conversion, iOS, Germany
- +413%
- Main keyword visibility, iOS, Germany
- +17.4%
- Main keyword visibility, Android, Germany
- +9.3%
- Organic conversion, Android, Italy
- +25.9%
- Main keyword visibility, iOS, Italy
- +7.6%
- Aggregated conversion with the new screenshots
What changed
Photosì is Italy’s leading photo-printing app, with over 1 million users across Europe and a 4.8 App Store rating. Competition was rising in several countries. We rethought how the brand shows up in the stores, grew visibility in Germany and protected its lead in Italy.
How we did it
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1
A new store message
We worked with the Photosì creative team to decide what the store listings should say, giving an established brand a fresher look.
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2
Growth in Germany
A full audit of the German market: keyword trends, search volume, visibility gaps and competitors. We picked quick wins first, then longer-term plays.
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3
Protecting Italy
The same approach as Germany, with one extra rule: keep the rankings Photosì had built over the years while winning new search terms.
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4
A restyled screenshot set
A happier, more human first screenshot. Visual continuity that pulls people through the whole set. New brand colours for the store, the boldest change of the project.
The numbers
Keyword visibility and conversion
Two months after the new strategy went live.
Want this for your business?
$179 one time, both stores. Typically 3 to 7 business days.