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Website Launch

EQWIRE: from one landing page to 20x organic reach.

New EQWIRE homepage with the headline Multi-currency accounts that make global payments easy
After: the rebuilt homepage names the product and puts FCA trust signals on the first screen
20x
Search impressions per day, 41.8 to 835
+399%
Organic clicks per day, 1.88 to 9.39
250/mo
Non-brand clicks, up from zero
31.8 → 17.9
Average Google position
88
Blog articles live by August 2026
94%
Of organic impressions from the blog

What changed

EQWIRE is an FCA-authorised electronic money institution offering multi-currency accounts. When we started, its whole website was one landing page, found only by people who already knew the name. For seven months it had zero non-brand clicks. We rebuilt it as a structured, multi-page site with a blog, and organic reach grew twentyfold without a single link built.

How we did it

  1. 1

    One page per audience

    A personal and business split at the top of the navigation, a page for each audience underneath, and product pages below those. Every audience page reached the top six for the queries it was built for.

  2. 2

    A blog for what a landing page can’t answer

    Articles covering how transfers clear, what a currency account is for and which payment rails cost what. The first went live on 6 March 2026, a month before the rebuild, so it was already indexed at launch.

  3. 3

    Built for a regulated product

    FCA authorisation, safeguarding and payment rails on the first screen. A dedicated legal hub, clear eligibility, transparent pricing and calls to action that name the real next step.

  4. 4

    A homepage that names the product

    The old hero led with a slogan. The new one names the category in the words people search for, with regulatory facts in the trust chips.

  5. 5

    A migration that kept every ranking

    The move was sequenced so nothing that already ranked was lost, including the legal pages that carried most of the old impressions.

The numbers

Daily search performance

Average per day, before any redesign vs after the multi-page rebuild. Bars scaled per metric.

BeforeAfter rebuild
Organic clicks per day+399%
1.88
9.39
Search impressions per day20x
41.8
835

Non-brand organic clicks per month

Zero for seven months. The first blog article went live on 6 March 2026.

0
0
0
0
0
0
0
32
16
60
134
175
250
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The evidence

Old EQWIRE landing page with the headline E-money service that makes dreams possible
Before: a single landing page led by a brand sloganEQWIRE, September 2025
Bar chart of non-brand organic clicks rising from 0 to 250 per month after 6 March 2026
Non-brand organic clicks per month: zero for six months, then 250 by August 2026Google Search Console
Website Launch

Want this for your business?

$199 one time, up to seven pages. Live in 5 to 10 business days. Domain and hosting set up for you.

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