App Store Optimization

Three keywords. No ad budget. +631% downloads in one quarter.

Redesigned Aromoshelf screenshot set with six screens on a cool grey background — After: the redesigned screenshot set, uploaded 29 July 2025

+1,169%
Organic impressions, May to August 2025: +631%
First-time downloads, May to August 2025: 3 months
Promotion period: $0
Paid ad spend

What changed

Aromoshelf is a perfume-collection app in a niche with almost no search demand. In the U.S. the entire keyword base was perfume, fragrance and scent. We found new markets, rebuilt the metadata for 13 locales and redesigned the screenshots. Organic impressions grew 12x and downloads 7x between May and August 2025.

How we did it

1
Found markets the client wasn’t targeting

The plan was U.S.-only. Competitor and traffic analysis showed more room to grow, so we added Spain and Germany as priority markets alongside the U.S.
2
Built a keyword base from three words

We sorted competitors into direct, indirect and irrelevant, then mined the relevant ones for search terms. The strongest went into the Title, Subtitle and Keyword field for each locale.
3
Scaled to 13 locales

Four locales indexed in the U.S. at launch, then about one new locale a month: U.K. English, French, German, Spanish, Arabic, Italian, Dutch, Portuguese and Simplified Chinese.
4
Redesigned the screenshots to convert

New order from core to secondary features, zoom-ins on key UI, short messages with soft CTAs, and a cooler background that stands out from competitors. Downloads climbed after the new set went live on 29 July.