Paid Growth
30,000+ app installs in under 3 months: scaling a creative app globally.
- 30,000+
- App installs, across four ad platforms
- €0.07–0.08
- Cost per install in growth markets
- <3 months
- From launch to international scale
- 4
- Ad platforms: Meta, Google, TikTok and YouTube
When we started, we didn’t know which channels or markets would work best for artgapi. GrowthLaunch tested quickly, spotted the opportunity in Spanish-speaking markets and scaled what was working without letting costs climb. Reaching more than 30,000 installs in under three months gave the app the momentum we needed.
What changed
artgapi is a creative social platform connecting artists worldwide. It needed more awareness and installs, with no performance marketing strategy in place. We built a cross-platform acquisition system, found high-potential audiences and expanded internationally while keeping acquisition costs low.
How we did it
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1
Cross-platform acquisition
Launched install campaigns across Meta, TikTok, Google and YouTube, with precise audience targeting.
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2
Social-first creative
Video ads, motion graphics, influencer-generated content and conversion-focused static creative.
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3
Localized for Spanish-speaking markets
When engagement surged there, we expanded fast with localized campaigns, adapted messaging and culturally relevant creative.
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4
Continuous optimization
Scaled install volume while keeping cost per install at €0.07–0.08.
The evidence
Want this for your business?
$249 per month, ad spend separate. Campaign live in 7 days. Month-to-month.